
YouTube Takes the Lead in Podcasting Over Spotify and Apple: A New Study Reveals Why
Podcasts have transformed how individuals engage with audio content. Over time, platforms such as Spotify and Apple Podcasts have led the industry. However, a recent study shows that YouTube dominates podcast market trends, outpacing its rivals in popularity and reach. The platform’s triumph can be attributed to its innovative video-podcast format, enhanced discoverability, and collaboration…